Reference

Formats &
targeting.

Creative specs, placement behaviour, and every targeting dimension we buy against. Build to these and your campaign goes live without a revision round.

Six formats

Format 01

Popunder

A new window opens behind the active one when the visitor clicks anywhere on the page. The cheapest way to buy a full-page visit, and the only format with no creative to produce or approve.

Creative	None. Destination URL only
Trigger	On click, once per session
Devices	Desktop, mobile web
Best for	Volume testing, low-friction offers

Format 02

Display

Standard banner placements across desktop and mobile. Predictable, easy to rotate, and the format most worth buying once you already have a retargeting pool to talk to.

Desktop sizes	300×250 · 728×90 · 900×250 · 160×600 · 468×60
Mobile sizes	300×100 · 320×50 · 300×250
File types	JPG, PNG, GIF

Format 03

Native

Rendered in the host page's own layout, so it reads as content rather than as an ad. Engagement runs higher than display; the trade is tighter creative constraints and slower approval.

Image	492×328 (3:2) or 300×300 (1:1)
Title	35 characters max
Brand name	25 characters max
File types	JPG, PNG

Format 04

In-page push

A notification-style unit drawn inside the page itself. Because it needs no subscription opt-in, it reaches iOS traffic that classic push cannot, and it delivers immediately instead of against a stale subscriber list.

Icon	192×192 (1:1)
Main image	492×328 (3:2), optional
Title	30 characters max
Description	45 characters max

Format 05

Interstitial

A full-screen unit shown between page states, with a close control after a short delay. It buys attention that nothing else will — and burns an audience fast without a frequency cap, so we set one by default.

Creative	Full-screen responsive · 900×250 fallback
Close control	Visible after 5s
Default cap	1 per user per 24h
File types	JPG, PNG, HTML5

Format 06

Pre-roll video

Plays before video content on streaming and VOD placements. Worth the higher CPM only when the offer genuinely needs demonstrating — otherwise the same budget buys more decisions elsewhere.

Standard	VAST 2.0 / 3.0 / 4.0
Codec	MP4, H.264
Aspect	16:9
Duration	15–30 seconds
Max size	10 MB

What we can narrow on

Dimension	Granularity	Use it when
Geo	Country · region · city	The offer only converts, or only pays, in certain markets
Device	Desktop · mobile · tablet	The landing page or flow behaves differently by device
Operating system	OS + version	App installs, or offers gated to iOS or Android
Browser	Browser + version	Creative or tracking breaks on specific browsers
Carrier / ISP	Named carrier	Carrier-billed offers and mobile-content flows
Connection	Wi-Fi · 3G · 4G · 5G	Heavy creative, or offers that need a fast connection
Language	Browser language	Creative is localised and shouldn't be wasted
Dayparting	Hour of day · day of week	Conversion rate swings by time and the data proves it
Frequency cap	Impressions per user per window	Always. Every campaign ships with a cap
Category	Site category	Context matters to the offer or to the brand
Retargeting	Pixel-based audience	There's already a pool worth talking to again
Zone lists	Whitelist · blacklist	Reporting has shown which placements earn the spend

How the buy is priced

CPM

Cost per thousand impressions

You carry the performance risk and keep the upside. The right model once you know your conversion rate on a placement.

CPC

Cost per click

You pay for the visit, not the view. Sensible while creative is still being tested and click-through is the variable you're moving.

CPA

Cost per action

Priced against a conversion you define. Needs working postback tracking and enough volume for the data to mean anything.

We don't publish a rate card. CPMs move with geo, format, vertical and season, and a printed number would be wrong within a week. Send the offer and we'll quote against it.

Request access

Built to spec? Send it over.

Tell us the offer, the geos, and your target cost per action. We'll come back with formats, pacing, and what we'd test first.